From Jail Time to Brand Legacy: How Darryl “King Grovey” Harvin’s Crooked Crown Collective is Redefining Resilience and Royalty

By Crooked Crown Collective Staff

Published October 2025

When the Asbury Park Press first profiled Darryl “King Grovey” Harvin in 2022, he was a young designer from Asbury Park trying to turn a painful past into purpose. His vision for a brand built on survival and symbolism—Crooked Crown Apparel—was beginning to take shape. Three years later, Harvin’s story has evolved into something much larger: a verified, multi-brand creative house known as the Crooked Crown Collective (CCC), with ventures spanning music, fashion, entrepreneurship, and even gourmet desserts.

⸻

The Man Behind the Movement

Darryl Harvin’s journey reads like a blueprint for transformation. Once facing incarceration and uncertainty, he returned to his hometown with a simple but powerful mantra: “Your Crown May Hang Crooked, But it Will Never FALL.” What began as a slogan became a philosophy—and ultimately a company—built around resilience, redemption, and reinvention.

Operating under his stage and business persona King Grovey, Harvin transformed the Crooked Crown name into a cultural statement. “It’s never been about perfection,” he says. “It’s about standing tall even when life leans heavy on you.”

⸻

The Birth of a Collective

What started as a single apparel line has expanded into a full creative ecosystem. Today, the Crooked Crown Collective serves as the parent company for several ventures, each reflecting a different part of Harvin’s story:

• Crooked Crown Apparel – The street-luxury line that started it all, featuring minimalist designs with messages of endurance and purpose.

• The Krumbl Co. – A rapidly growing snack brand blending homemade recipes with a grassroots marketing engine. Its motto, “Every Krumb Has a Story,” ties directly into Harvin’s personal narrative about rebuilding from scraps.

• Creator Clinic – A mentorship platform teaching small creators and independent artists how to grow their own brands through content, marketing, and authenticity.

Together, they form a living embodiment of Harvin’s belief that creativity, commerce, and community are inseparable.

⸻

From Local Brand to Verified Legacy

In 2025, the Crooked Crown Collective received official Meta verification—an acknowledgment not just of Harvin’s consistency online, but of the legitimacy he’s built offline. Through disciplined content strategy, grassroots storytelling, and countless long nights in the studio and kitchen, the Collective has become a case study in modern entrepreneurship.

The Krumbl Co. alone has generated a loyal customer base across New Jersey and beyond, shipping weekly orders through its Shopify storefront and building a following on social media through personal storytelling, behind-the-scenes videos, and product drops that sell out in hours.

Meanwhile, Crooked Crown Apparel’s latest release, Protect the Crown, positions the brand as more than streetwear—it’s wearable resilience. Each garment carries the same message that lifted its founder: the crown may tilt, but it never breaks.

⸻

Art, Hustle, and Heart

Beyond the business, Harvin remains an artist first. Under his musical alias King Grovey, he continues to release genre-bending records that explore pain, pride, and perseverance. Each project—like The Archives: Blacktape Edition and Wolves & Sirens—acts as both a soundtrack and a survival guide, bridging his experiences with his brand philosophy.

“Everything I create connects,” Harvin says. “The music, the clothes, the snacks—they’re all different languages telling the same story.”

⸻

The Road Ahead

With Entourage and other industry eyes beginning to take notice, Harvin’s next chapter focuses on scale: expanding production for Krumbl, refining apparel distribution, and growing the Creator Clinic community into a national network of independent creators.

Still, he insists that no matter how big the brand becomes, its purpose won’t change. “Crooked Crown started because I needed to remind myself that broken doesn’t mean finished,” Harvin reflects. “Now I just want to remind the world.”

⸻

About Crooked Crown Collective

Founded by Darryl “King Grovey” Harvin in Asbury Park, New Jersey, Crooked Crown Collective is a verified creative house encompassing Crooked Crown Apparel, The Krumbl Co., and The Creator Clinic. Built on the motto “Your Crown May Hang Crooked, But It Will Never FALL,” CCC creates products, content, and culture that celebrate resilience, creativity, and community.

For more information, visit crookedcrowncollective.com or follow @crookedcrowncollectiveand @thekrumblco on social media.